UNLEASH YOUR
UNLEASH YOUR
CREATIVE BEAST
CREATIVE BEAST
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This scenario-based eLearning course is a concept project providing a step-by-step guide for learners to identify their unique brand of creativity and use it to design their creative path. Learners are guided down five different paths on this adventure to unleash their creative beast. On each path, they will need to complete activities and make decisions that will affect the outcome of this adventure.
Audience - Fictitious online content creator, Ivy Evergreen’s audience of DIY’ers and crafters.
Responsibilities - Visual design, Instructional design, eLearning development.
Tools Used - Adobe Captivate, Keynote, Google Docs, Mindmeister, Figma, Canva, Pages, Photoshop
THE PROBLEM
An online content creator, Ivy Evergreen, specializes in all things DIY and crafts. She has come under fire professionally for comments she made about people lacking creativity. Although Ivy’s words were taken out of context, she still has upset many loyal customers/audience members who have been following along and joining her on her creative journey for almost ten years.
Ivy needs help creating something for her audience that not only demonstrates that she sees them as creative, but more importantly, they see themselves as creative. She wants to empower them to go beyond only recreating the projects she shares, but to feed their own creativity as well. This can’t just be a giveaway or freebie, it needs to be something that makes her audience feel seen and heard. She needs help turning this painful experience into a positive one.
THE SOLUTION
To solve Ivy’s problem, I proposed an eLearning course containing decision-based scenarios that would provide learners with a step-by-step guide to discovering their creativity. The idea was to empower learners to not only understand they too are creative, but to provide them with actionable steps to take in order to get started practicing their creativity.
By making this course interactive and individualized based on the learners’ decisions, learners walk away with a more personal experience. This benefits both the learner as the material actually applies to them, and, it benefits Ivy in the long run as her audience members will appreciate the time and energy needed to create something for them.
MY PROCESS
I utilized the ADDIE model to design this learning interaction. The fictitious Ivy Evergreen served as the SME (therefore I served as the SME putting my creative writing skills to the test). I used action mapping, a text-based storyboard, visual mock-ups, and Adobe Captivate to bring this eLearning experience to life.
ACTION MAP
As mentioned, since this is a concept project, I acted as the SME. After conducting a needs analysis for the fictitious Ivy Evergreen, I determined that her audience needed to feel seen, both by her (by creating something just for them) and by guiding them through the process of identifying how they are creative in their own right.
I determined a “choose your own adventure” style of learning interaction would be the best way to reach all members of her audience. By creating a step-by-step guide, learners have the opportunity to identify how they are creative through various activities. In addition, in the last path, learners will make a choice that will lead them to various guides for practicing their creativity in their everyday lives.
This action map lays out the each decision the customer needs to make before receiving their personal recommendation. By creating an action map, I ensure that each customer ends up with a recommendation, no matter the decisions they make.
TEXT-BASED STORYBOARD
TEXT-BASED STORYBOARD
Once the action map was completed, I put my creative writing skills to the test. When creating the action map, I brainstormed the overview of the course, but then it was time to flesh it out. The course is informative, but fun. Therefore, I wrote a number of silly stories and scenarios about various “beasts” practicing their creativity. This is a light-hearted topic and I wanted the course to reflect that. I made the tone conversational, wanting every learner to feel welcome.
After writing the script out, I was able to easily spot where the course slowed down and I edited down that content, opting to keep the learner moving.
In the image below, the learner is about to make the second major decision in the course. In the work previous to this, learners identified their creative problem. Now, by acknowledging that problem, the course will send them down one of five different paths.
VISUAL MOCKUPS
The last step before creating this project in Adobe Captivate was to design visual mockups. This includes both wireframes and a visual guide of the course. In addition, I also create a moodboard in Pages.
This ecourse is fun and interactive, so I wanted the visual design to reflect that tone. I used Canva design assistant to create illustrations of various animals to use as the “beasts” in the course.
Creating wireframes allowed me to get a feel for how everything was going to be laid out without getting bogged down in the details. A few examples of the wireframes I used are shared above.
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